BRANDING: GUIDE TO PRACTICAL CLASSES for applicants for higher education for a Bachelor's degree specialty 075 / D5 “Marketing”
Keywords:
KAI, GUIDE, Marketing, BrandSynopsis
Recommendations are given on preparing for practical classes and writing homework.
For higher education applicants for a Bachelor's degree of all forms of study specialty 075 / D5 “Marketing”.
The purpose of teaching the discipline is to acquire theoretical and basic knowledge, to master the fundamental principles of branding, to develop key competencies in the field of brand creation and management, as well as to form the skills of sociological analysis of the brand as a social, communicative, semiotic and marketing category. Special attention is paid to learning how to make effective strategic and tactical decisions regarding brand formation and development.
The main tasks of studying the academic discipline are: - revealing the content, forms and mechanisms of brand communication as a complex category, as well as focusing on the sociological and communicative aspects of branding; - familiarization with the main approaches to planning and modeling brand identity; - development of analytical, creative and innovative skills in the processes of brand creation and management.
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Information resources on the Internet
https://cases.media/en/articles
https://marketingoffice.in.ua/portfolio/
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Published
August 4, 2026
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Date of first publication (11)
2026-07-09
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